Monchee speaks to a universal truth: sometimes you just need comfort food. Not fancy, not complicated - just satisfying. The name plays on 'munchies,' that irresistible urge that hits when nothing but your favorite indulgence will do.
The brand targets young urban diners who eat with their eyes first. Every touchpoint needed to be photogenic - from the neon sign to the packaging to the food itself. If it doesn't make you want to take a picture, it's not Monchee.
We built a visual system that's bold, colorful, and unapologetically fun. Rounded typography suggests friendly approachability. Saturated colors demand attention in crowded social feeds. The mascot winks at you like it knows exactly what you're craving.